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Your comprehensive guide to understanding e-commerce and product information management terminology. Explore definitions, examples, and best practices for PIM, product data management, and modern e-commerce concepts.
GS1 Digital Link is a standard that allows barcodes to function as web addresses, connecting physical products to online information via a single, scanable QR code.
The use of Large Language Models to automatically create compelling, [SEO-optimized](/features/seo-optimization) product copy from structured technical data and attributes.
Products that remain visible on an e-commerce storefront despite being deleted or disabled in the backend PIM, ERP, or inventory system.
Ghost SKUs are redundant or orphaned product identifiers in a database that do not correspond to physical inventory, often causing data synchronization issues.
GDSN is an internet-based network that enables real-time, global exchange of standardized product information between trading partners. It ensures data consistency across the supply chain.
A globally unique 14-digit number used to identify trade items, crucial for product identification in e-commerce and logistics.
A golden record is the single, most accurate, and [complete](/ecommerce-dictionary/completeness) version of a data entity (like a product) compiled from all available sources, ensuring data consistency.
GraphQL for PIM is a query language that allows developers to request specific [product data attributes](/ecommerce-dictionary/product-data-attributes) in a single API call, improving performance for [headless commerce](/ecommerce-dictionary/headless-commerce).
A guided selling experience uses product information to help customers find suitable products by answering questions or applying filters based on their needs.