E-commerce Dictionary

B2B marketing refers to the strategies and tactics used to promote products or services to other businesses, rather than directly to individual consumers. It focuses on rational decision-making and long-term relationships.

BOPIS data includes the specific product, inventory, and location information required to facilitate seamless online ordering with physical in-store fulfillment.

Understand the distinction between a base product (parent) and an SKU (variant) to optimize your e-commerce data structure and [inventory management](/ecommerce-dictionary/inventory-management).

Batch processing involves executing a series of non-interactive jobs or tasks on large volumes of data without manual intervention. It is used for efficient, [automated](/features/automations) data management and updates.

Brand management involves overseeing the tangible and intangible elements of a brand to increase its perceived value. It ensures consistent messaging, visual identity, and customer experience across all touchpoints.

Brand consistency means maintaining a uniform brand identity across all customer touchpoints. It ensures a cohesive customer experience and reinforces brand recognition.

The capability to simultaneously modify [attributes](/ecommerce-dictionary/product-attribute) across multiple products, saving time and ensuring [consistency](/ecommerce-dictionary/data-quality).

Business rules are predefined conditions and policies that [automate](/features/automations) decisions, [validate data](/ecommerce-dictionary/data-validation), and trigger actions within e-commerce and PIM systems. They ensure data accuracy and consistency.