Customer Insights
Beta
Understand customer segments and lifetime value
+12.0%
+9.9%
+5.3%
+0.8%
Segment Performance
Detailed breakdown by customer segment
| SEGMENT | COUNT | % OF TOTAL | AVG ORDER VALUE | LIFETIME VALUE | CHURN RISK |
|---|---|---|---|---|---|
New Customers | 59 | 29.5% | € 1.300 | € 328 | |
Returning | 73 | 36.5% | € 1.246 | € 1.568 | |
Loyal | 47 | 23.5% | € 1.224 | € 11.558 | |
At Risk | 11 | 5.5% | € 1.176 | € 432 | |
Churned | 10 | 5.0% | € 1.249 | € 141 |
-0.6%
+5.6%
Top tier
Need attention